For that, this thesis suggests a new transmedia storytelling component called participative consistency, which details the balance between the most profit for the. The third section of this thesis considers some of the challenges facing transmedia storytelling and how a better understanding of hermeneutic codes, worldbuilding and negative capability might be utilized to overcome them.
This thesis analyses the transmedia storytelling strategy applied to promote the tv series lost as transmedia storytelling one may understand it as a story told throughout different media, with exclusive content pointing back to the main narrative, working as a potential new audience entry-point. Transmedia storytelling is a new form of art, where unique pieces of narrative content are designed to simultaneously unfold in non-linear arcs across multiple platforms using digital technologies it mixes traditional media arts with performance-based arts, and game systems that provide structure and rules for play. Transmedia narratives use a combination of barthesian hermeneutic codes, negative capability and migratory cues to guide audiences across multiple media platforms.
About the project hello, welcome to my senior undergraduate thesis for the film and media culture department of middlebury college in writing a thesis about transmedia storytelling, my goal was to further the research on this emerging field, or at least to facilitate a productive discussion on the topic.
The thesis has contributed with valuable findings, extending the existing literature on transmedia storytelling however, given that the field of ts is still rather unexplored, hopefully the thesis will encourage further research, such as the applicability of ts campaigns across industries.
Storytelling, suggest some possible useful distinctions between types of transmedia storytelling, and explore how the concepts of worldbuilding and negative capability can use kristevan intertextuality to guide audiences through transmedia narratives.
Transmedia storytelling theory and technique with examples of journalism that illustrate one or more of these techniques, this thesis explores whether journalists can reach more individuals, achieve better engagement and participation from their publics and.