1mcdonalds is more famous than burger king, and the former has a wider presence than burger king 2when going to the mcdonalds restaurant, you get quality service they concentrate more on the quality of the service than the speed with which the dishes are served. In this investigation, an analysis of quality service is performed upon the basis of a measure scale and having as a case study the burger king franchise, company of the fast food sector, specifically hamburgers, in the city of hermosillo, sonora, méxico.
The burger king® restaurant in fairfield, oh serves burgers, breakfast, lunch and dinner prepared your way the original home of the whopper®, our commitment to quality ingredients, signature recipes, iconic sandwiches like the flame-grilled whopper® sandwich and fast, family-friendly dining experiences in a welcoming environment is what has.
Great food comes first every day, more than 11 million guests visit burger king ® restaurants around the world and they do so because our restaurants are known for serving high-quality, great-tasting, and affordable food. The present study analyzes the quality service perception and its relation with the satisfaction for the fast food consumers of hamburgers’ sector of the chain burger king in hermosillo, sonora by the application of servperf of cronin and taylor methodology and a data regression method, through the coefficient of determination (r2) was determined that the independent variables explain the. Every day, more than 11 million guests visit burger king ® restaurants around the world they do so because our restaurants are known for serving high-quality, great-tasting, and affordable food. Another example shows that service quality is one the most common and important factors that affect customer satisfaction and almost similar percentages of respondents, eg 26% at mcdonald’s and 24% at burger king have mentioned that service quality affects customer satisfaction.
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S the restaurant meet the quality needs fully and despite a long waiting time for the order, meeting the reliability needs halfway, the restaurant passes the. Fast-food industry such as burger king, they produce products and service simultaneously so, based on these two different aspects, quality of the bkc will be shown and how they manage, control, as well as improve their quality through their services and products, will also be elaborated in our assignment. A burger king at college street, toronto, canada burger king’s swot analysis shows that diversification, service quality and innovation are the most significant concerns in the business.
In addition, the assistant store manager of burger king has mentioned that the information collected from customer satisfaction tracker program directly fed back to the entire burger king in real time and focus on the organization’s operational aspects on food quality, cleanliness and speed of the service etc.