Social responsibilityparle products with its wide platter of offering of biscuits and sweets like parle-g, krackjack, monaco, melody, mango bite and many others since 1929 is also actively engaged to change & uplift the social face of india.
Parle g biscuits are always stocked at my place for my kids who relish them happily and also for those demanding kid guests when they come to my place for my 8 year old son, these biscuits are a. Marketing strategy of parle company in the partial fulfillment for bachelors of management studies (bms) submitted by marketing strategy of parle company in the partial fulfillment for bachelors of management studies (bms) submitted by parle g company biscuits have been marketed to every place and because of this parle g company has.
The marketing mix of parle g shows the 4p's of parle biscuits which is one of the most trusted names amongst indian brands and is the oldest biscuit brandits parent company parle products was established in the year1929 and the company started the manufacturing of biscuits in the year 1939. Rting its operations in 1929 with just 12 people, parle company has come a long way in the last 8 decades here is the marketing strategy of parle parle g is one of the most widely distributed biscuit brands in india and has fantastic mass appeal many people love to have parle g with their evening tea or coffee. Essays - largest database of quality sample essays and research papers on objective of parle g. ----- parle-g from wikipedia, the free encyclopedia parle-g biscuit parle-g or parle glucose is a brand of biscuits manufactured by parle products in india as of 2011, it is the largest selling brand of biscuits in the world according to nielsen[1.
Parle-g profits up 125 % in q2 growth momentum continues mumbai, october 23rd, 2007: parle-g industries ltd (parle g ), one of india’s leading food companies, reported sales of rs 6,588 mm for the quarter ended 30th september 2008, reflecting 20% growth over the corresponding quarter last year. Parle products is an indian private limited company it owns the famous biscuit brand parle-gas of 2012, it had a 35% dominant share of the indian biscuit market as of 2011, as per nielsen, it was the largest selling biscuit brand in the world.
Objective the main objective is increasing its revenue margin from 10% to 15-20% and maintaining it in the parle -g brand for the parle company problem statement the revenue margin gets decreased due to increase in raw materials cost. Parle- g | september 19 2011 | this is a case study of parle-g which is a classic salty and sweet flavored biscuit introduced by parle company in the indian market | product and marketing mix &core marketing | introduction to parle-g company in 1939,parle product began manufacturing biscuits, parle glucose and parle monaco were the first.
Parle g a report on industrial visit to parle - g - lao more pvt ltd by- અલગારી-પાગલ 7 one of the major objectives has to be to defend market share parle g could use its current position to further increase its market share documents similar to parle g advertising and sales promotion parle g- sales and. Summarize their goals and objectives in mission and vision statements parle g industries has made a rapid progress in the variety, quality and quantity of biscuits and baked foods and has become india’s biggest brands and the preeminent food brand of the country it is equally recognized for its innovative approach to products.