Between different event attendees (symphony, rock, world music, dance, ballet, and theater) specifically, this study is designed to (1) identify major driving factors that attract visitors to the international festival (2) examine whether any motivational differences exist across different.
A study of attendees’ motivations: oxford film festival taylor thomas young hoon kim abstract the purpose of this study was to explore the motivations of attendees at the oxford film festival, held in oxford, ms. An analysis of wine festival attendees’ motivations: a synergy of wine, travel, and special events individuals' motivations for participating in events of wine festival attendees on the. Despite the wide recognition of the importance of business travelers, the existing literature only comprised a limited number of prior studies that investigated the issue of motivation and satisfaction of mega‐business event attendees.
By understanding attendee's motivations you can give the opportunity to the event organizers to tailor promotions and develop desired services the research objectives are : to explore and review the literature relevant to the motivation and expectations of people attending leisure events, with particular emphasis on music festivals. Event motivation is a key to designing offerings for event attendees, a way to monitor satisfaction, and a tool for understanding attendees’ decision-making processes the. The scarcity of prior studies on what influences attendees to attend events and how satisfied they were with different aspects of event destinations is particularly true in the context of asia, the world's fastest growing region in hospitality and tourism. [google scholar] investigated attendee motivations to four different events in new zealand: an air show an award ceremony a wild food festival and a wine, food, and music festival in all cases, the dominant reason for attending related directly to the theme of the event and to the specific activities or attractions being offered.
Mission critical: the event attendee hierarchy of needs january 11, 2018 / becore / blog / 0 comment whether or not you took event psychology in your college days you probably heard of maslow’s hierarchy of needs, a theory of the human motivations model proposed by a maslow.
Event attendee’s motivations and decision making attendee motivation is an extremely important and studied field of event research however a fixed understanding of specific motives is yet to be defined. During the event, you should always be looking for opportunities for attendees to contribute to the event the speakers can ask questions and demand answers – or a show of hands you can invite some attendees on stage to participate during talks and presentations. Using a factor-cluster approach with data collected from an international culinary event, the study segmented culinary attendees into two meaningful groups the results of the analyses can be summarized as: 1) food event, event novelty, and socialization were the push motivations identified for attending a culinary event, 2) motivations were.
Abstract this research intends to capture the underlying motivations for the decision of conference attendees to participate in an international conference this study also aims to investigate if motivational differences exist among attendees with. The comparative analysis of the motivations of visitors at four south island, new zealand, events—two food and beverage festivals, an air show, and a country and music festival—highlights the diversity in motives that are to be found from event to event.
To drive attendance at events, the event planning strategy should comply with the needs and expectations of event attendees to drive attendance at events, the event planning strategy should comply with the needs and expectations of event attendees gevme we are hiring the event attendee hierarchy of needs. Research in brief motivation and satisfaction of mega-business event attendees the case of itu telecom world 2006 in hong kong thomas bauer, rob law, tony tse and karin weber.