The market analysis is a process of assessment and determining different factors and conditions in a market within a special industry analyzing your market is not a one-off if you want successful marketing efforts, you need constantly updating your knowledge for the market.
Industry analysis builds upon the customer and competitor analyses to make some strategic judgements about the scope, nature and sustainability of industry and its dynamics one of its primary objectives is to determine the attractiveness of an industry to current and potential participants. Market size – the size of the market is a key factor in a marketing analysis the bigger the market the more competitors you are likely to have the bigger the market the more competitors you are likely to have.
A market analysis studies the attractiveness and the dynamics of a special market within a special industry it is part of the industry analysis and thus in turn of the global environmental analysis.
Dimensions of market analysis introduction the sector chosen for the market analysis is the retailing sector which has been one of the highest growing sectors in the world.
A market analysis is a quantitative and qualitative assessment of a market it looks into the size of the market both in volume and in value, the various customer segments and buying patterns, the competition, and the economic environment in terms of barriers to entry and regulation. Dimensions of market analysis by christina callaway - updated september 26, 2017 a market analysis is included in a strategic plan to identify a company’s position and potential.