2: to what extent customer satisfaction can be influenced by employee performance, food quality, price and physical environment in restaurant industry variable of study: customer satisfaction can be measured with the help of these following factors: 1 employees performance 2 food quality 3 physical environment 4 price 1. Physical environment on customer satisfaction in fast food restaurant industry the next section starts by the literature review, then methodology and analysis of results follow the following hypothesis is presented: journal of asian business strategy, 6(2)2016: 31-40 34 h 2: price fairness has positive effect on customer satisfaction.
Thesis of customer satisfaction in fast food background customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation it is seen as a key performance indicator within business and is part of the four perspectives of a balanced scorecard. The key dimensions of food quality, customer satisfaction and customer retention were identified through literature the data collected (283 valid questionnaires) were analysed using spss 200 the findings showed that service quality and food quality have a positive influence on customer satisfaction.
Physical environment on customer satisfaction in fast food restaurant industry the next section starts by the literature review, then methodology and analysis of results follow discussion, the following hypothesis is proposed as follows: h 1: food quality has positive effect on customer satisfaction 23 price fairness. Conclusion the purpose of this study on fast food restaurants in pakistan was to identify and understand the relative importance of four determinants of customer satisfaction and loyalty, namely, employee performance, food quality, price and physical environment. Of fast food restaurants a study of selected customers of fast food in anambra state, nigeria was found to be the strongest determinant of customer satisfaction towards fast food restaurants (ffrs), followed by responsiveness, reliability, tangibility and empathy develop the first hypothesis hypothesis one ho 1: food quality.
Was found to be the strongest determinant of customer satisfaction towards fast food restaurants (ffrs), followed by responsiveness, reliability, tangibility and empathy the results develop the first hypothesis hypothesis one ho 1: food quality, restaurant image, service quality,.
The purpose of conducting this research projects is to study the factors of food quality, service and atmosphere that influenced customer satisfaction in fast food restaurants to attain the objective of this research, research question, and three hypotheses are developed and test each hypothesis is measured accordingly and results obtained are subsequently explained. This shows that customer satisfaction is indeed a mediating variable and the restaurant owners who target customer loyalty cannot ignore customer satisfaction completely the results show that the factors that are crucial for obtaining customer loyalty are waiter politeness, waiter promptness, space, music and food quality.
The intent of this research is to develop a model and the associated metrics that measure service quality in fast-food restaurants (ffrs) as part of this process the authors modified the classic servperf instrument to examine the relationships among service quality, food quality, price/value, customer satisfaction, and behavioral intentions. Effect of customer loyalty on fast food brand retention customer loyalty effect on fast food brand retention 10 background of research 21 problem statement based on the analysis from euromonitor international (2010), the report indicated that consumer spending on food has increased over the years, from rm 32,3178 million (2005) to rm 441215 million (2010. Alternative hypothesis h1: there is strong relationship between factors such as food quality customer satisfaction is dependent variable and responsiveness service quality and restaurant environment and customer satisfaction towards fast food restaurant.