In most markets there is one dominant (mass) segment and several smaller (niche) segments for example, in the confectionery market, a dominant segment would be the plain chocolate bar over 90% of the sales in this segment are made by three dominant producers – cadbury’s, nestle and mars. Niche marketing and mass marketing are probably the best marketing strategies implemented by the marketers at present literarily, a niche refers to a comfortable position therefore, as the term implies, niche marketing refers to a marketing strategy that is focusing on relatively small market in the market at large.
Market segmentation, or what is often called niche marketing, is one of the only practical means of selling your business by effectively identifying the market you want to appeal to in mass marketing, the focus is normally on attracting as many customers as possible.
Niche marketing (blue ocean strategy) refers to catering the needs of specific market for example, selling golf equipment therefore your market is composed of gold enthusiasts and professional golf athletes on the other hand, mass marketing (red ocean strategy) refers to targeting the primary, secondary even the tertiary market a good example of this is selling fmcg.
Q&a - what is the difference between niche and mass marketing jim riley 15 th january 2010 the key features of a mass market are as follows: • customers form the majority in the market subscribe to email updates from the tutor2u business. 23 compare mass market and niche market in niche marketing the company concentrates on small target market the reason to do this is the company has low capital, low costs, have highly specialization, and the characteristics of target market needs customize and specialize products or services.
Mass marketing is a market coverage strategy, in which a company decides to ignore market segment differences and go after the whole market there is a quotation it is a way of marketing products to a wide audience. Compare mass market and niche market marketing essay wwwukessayscom leadership is a process whereby an individual influences a group of individual to achieve a common goal. What is the difference between niche marketing and mass marketing update high end luxury jewelry is another niche market marketing to high end luxury jewelry buyers would be niche marketing you can see people with racoons as a pet as a niche market mass marketing is aimed at the public in general 36k views promoted by airbnb for.
The focus on niche marketing verses mass marketing has already started shifting however this is expected to continue progressing as the main form of marketing, with future success coming from those who can merge mass marketing techniques with niche marketing segmentations.
Compare with mass market company amway, the most famous direct selling company in us, it uses network marketing to sell all kinds of products, primarily in the health, beauty, and home care markets.